The reasons for the success of The Woman in Black were different to that of Skyfall. There are many reasons as to why the reasons are different such as the production company behind the film. Due to the production company behind The Woman in Black being a smaller company it meant the budget was considerably less then that of Skyfall. The unique selling point of The Woman in Black was different to Skyfall.
One reason for the success of The Woman in Black was the casting of Daniel Radcliffe, with him having an established fan base from the Harry Potter films it guaranteed a large audience for the film. The distribution company behind the Woman in Black isn't as established as the one behind Skyfall, however the distribution company did have a large role to play in the success of the film. The distribution company allowed the film to be played in many cinemas around the country and this led to it receiving many views during its opening weekend.
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