The reasons for the success of The Woman in Black were different to that of Skyfall. There are many reasons as to why the reasons are different such as the production company behind the film. Due to the production company behind The Woman in Black being a smaller company it meant the budget was considerably less then that of Skyfall. The unique selling point of The Woman in Black was different to Skyfall.
One reason for the success of The Woman in Black was the casting of Daniel Radcliffe, with him having an established fan base from the Harry Potter films it guaranteed a large audience for the film. The distribution company behind the Woman in Black isn't as established as the one behind Skyfall, however the distribution company did have a large role to play in the success of the film. The distribution company allowed the film to be played in many cinemas around the country and this led to it receiving many views during its opening weekend.
Sunday, 30 March 2014
Friday, 28 March 2014
Skyfall Answer
How did the PRODUCTION and MARKETING/DISTRIBUTION of 'Skyfall' influence its success at the box office?
When a piece of media is created the success of the piece of media is dependant upon many factors within the media industry. A few factors which may affect the success of the media is the marketing campaign which would raise awareness of the media and attract a wide audience. The cast involved in the film may affect the success of the film, if the cast members already have a huge following then the following is likely to watch the film as well. The producers and distributors behind the film will also have a huge influence over the success of the film, if the media company has a large control over the media industry then it will almost guarantee the success of the film. If the production company is owned by a media conglomerate then the likelihood of success is high. The benefits of a media conglomerate are that they're likely to have ownership which will benefit the marketing of the film. For example the ownership that Sony have over the media industry would have been very beneficial to the success of 'Skyfall'.
With Sony Pictures having a large influence over the production of 'Skyfall' it meant that the media conglomerate Sony were behind the film. The effect this has is that it allows the Production and Marketing of the film to be enhanced so much more. The reason for this being it would have ownership over tv channels, which airs chat shows. On these chat shows it will feature leading cast members within the film an example being Javier Bardem and Judi Dench appearing on the Graham Norton show. Also they had the funding to spend £200 million on marketing. This allowed them to use brands such as Coke Zero. This synergy allowed them to attract fans of James Bond and people who enjoy coke together which increases the attraction of the film and increases the audience. With Sony also being behind it, it meant that it secured its position in many cinemas around the country during the opening weekend. Also, other facts have a contribution such as the film being James Bond. With James Bond already having an established fanbase the success of the film was already guaranteed. The release was also coherent with the 50th anniversary of James Bond which further raised awareness for the film. A sketch during the Olympics opening ceremony which featured Daniel Craig and further publicised the James Bond franchise.
The budget of the production company also allowed the film to become successful. The budget they had available to them allowed them to create a piece which could have more shots available and a range of different effects. It would also allow them to secure a high profile writer and a high profile director. This would enhance the quality of the film. They also were able to secure distributors which would allow the film to reach a wider audience. Also during the film, it featured high profile brands such as Heineken which allowes them to create adverts which featured James Bond and enhanced the publication of the film. This synergy again created an even wider audience and more then likely enhance the success of the film.
When a piece of media is created the success of the piece of media is dependant upon many factors within the media industry. A few factors which may affect the success of the media is the marketing campaign which would raise awareness of the media and attract a wide audience. The cast involved in the film may affect the success of the film, if the cast members already have a huge following then the following is likely to watch the film as well. The producers and distributors behind the film will also have a huge influence over the success of the film, if the media company has a large control over the media industry then it will almost guarantee the success of the film. If the production company is owned by a media conglomerate then the likelihood of success is high. The benefits of a media conglomerate are that they're likely to have ownership which will benefit the marketing of the film. For example the ownership that Sony have over the media industry would have been very beneficial to the success of 'Skyfall'.
With Sony Pictures having a large influence over the production of 'Skyfall' it meant that the media conglomerate Sony were behind the film. The effect this has is that it allows the Production and Marketing of the film to be enhanced so much more. The reason for this being it would have ownership over tv channels, which airs chat shows. On these chat shows it will feature leading cast members within the film an example being Javier Bardem and Judi Dench appearing on the Graham Norton show. Also they had the funding to spend £200 million on marketing. This allowed them to use brands such as Coke Zero. This synergy allowed them to attract fans of James Bond and people who enjoy coke together which increases the attraction of the film and increases the audience. With Sony also being behind it, it meant that it secured its position in many cinemas around the country during the opening weekend. Also, other facts have a contribution such as the film being James Bond. With James Bond already having an established fanbase the success of the film was already guaranteed. The release was also coherent with the 50th anniversary of James Bond which further raised awareness for the film. A sketch during the Olympics opening ceremony which featured Daniel Craig and further publicised the James Bond franchise.
The budget of the production company also allowed the film to become successful. The budget they had available to them allowed them to create a piece which could have more shots available and a range of different effects. It would also allow them to secure a high profile writer and a high profile director. This would enhance the quality of the film. They also were able to secure distributors which would allow the film to reach a wider audience. Also during the film, it featured high profile brands such as Heineken which allowes them to create adverts which featured James Bond and enhanced the publication of the film. This synergy again created an even wider audience and more then likely enhance the success of the film.
Tuesday, 25 March 2014
Preparing Evidence for Case Studies - The Woman in Black
The Woman in Black
Production
Production
- Production Companies - Hammer Films, Cross Creek Pictures
- Directed by James Watkins
- Produced by Richard Jackson, Simon Oakes and Brian Oliver
- Based on the book by Susan Hill
- Starring Daniel Radcliffe
- Budget - $17,000,000
- Running Time - 95 minutes
Marketing and Distribution
- Distributors: Momentum Pictures, CBS Films and Alliance Films
- The securing of Daniel Radcliffe is what allowed the film to become much more successful, with Daniel Radcliffe having such a large fan base from the Harry Potter films it meant that more people were likely to watch the film
- Similarly to Skyfall, the cast would of featured in interviews which would increase awareness
- Due to a lower budget, they relied on posters, adverts and interview
Exchange
- Opening Weekend - $20,874,072
- Gross - $54,322,273
Preparing Evidence for Case Studies - Skyfall
Skyfall
Production
Production
- Estimated budget of £200,000,000
- Filming locations include: England, Scotland, China, Turkey and Japan
- Produced by Eon Productions along with all other Bond Films
- Copyright owner-'Danjaq'
- Directed by Sam Mendes
- Produced by Michael G.Wilson and Barbara Broccoli
- 7th November - 6th May was when filming took place
- Leading cast includes: Daniel Craig, Javier Bardem, Ralph Fiennes and Judi Dench
- Screenplay by Neal Durvis, Robert Wade and John Logan
- Running Time: 143 minutes
- EON Productions are owned by the Media Conglomerate 'Sony' - this allows them to gain funding and also enhance their marketing campaign
Marketing and Distribution
- Javier Bardem and Judi Dench appeared on the Graham Norton Show
- The film featured well known brands including: Heineken, Omega, Aston Martin, Sony Vaio, Macallan Whisky, Heineken, Tom Ford - in exchange for these brands featuring in the film, these companies were allowed to use Skyfall in their adverts. This further advertised Skyfall as well as their own brands
- There were also brands that didn't appear in Skyfall, however they still were able to use it as part of their marketing campaign e.g. Coke Zero
- During the Olympics 2012, James Bond appeared in a sketch in the opening ceremony
- Cast members also partake in interviews which will then go on to be published on sites such as youtube and on T.V on channels such as Sky Movies
- Sky Movies often produce 'Specials' which include interviews with the cast and clips from the film
Exchange
- Opening Weekend - $88,364,714
- Gross - $304,360,277
- 23 October - London (Premiere)
- 26 October - UK
- 9 Novemeber - USA
Subscribe to:
Posts (Atom)