Tuesday, 25 March 2014

Preparing Evidence for Case Studies - Skyfall

Skyfall
Production

  • Estimated budget of £200,000,000
  • Filming locations include: England, Scotland, China, Turkey and Japan
  • Produced by Eon Productions along with all other Bond Films
  • Copyright owner-'Danjaq'
  • Directed by Sam Mendes
  • Produced by Michael G.Wilson and Barbara Broccoli
  • 7th November - 6th May was when filming took place
  • Leading cast includes: Daniel Craig, Javier Bardem, Ralph Fiennes and Judi Dench
  • Screenplay by Neal Durvis, Robert Wade and John Logan
  • Running Time: 143 minutes
  • EON Productions are owned by the Media Conglomerate 'Sony' - this allows them to gain funding and also enhance their marketing campaign
Marketing and Distribution
  • Javier Bardem and Judi Dench appeared on the Graham Norton Show
  • The film featured well known brands including: Heineken, Omega, Aston Martin, Sony Vaio, Macallan Whisky, Heineken, Tom Ford - in exchange for these brands featuring in the film, these companies were allowed to use Skyfall in their adverts. This further advertised Skyfall as well as their own brands
  • There were also brands that didn't appear in Skyfall, however they still were able to use it as part of their marketing campaign e.g. Coke Zero 
  • During the Olympics 2012, James Bond appeared in a sketch in the opening ceremony
  • Cast members also partake in interviews which will then go on to be published on sites such as youtube and on T.V on channels such as Sky Movies
  • Sky Movies often produce 'Specials' which include interviews with the cast and clips from the film
Exchange
  • Opening Weekend - $88,364,714
  • Gross - $304,360,277
  • 23 October - London (Premiere)
  • 26 October - UK
  • 9 Novemeber - USA

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